The newspaper is distributed free to mailboxes of the city of Chebarkul and shopping villages of chyebarkulsky district. The newspaper is issued since November 2009 and is published every two weeks on Tuesdays. In the newspaper published information advertisers ads of private individuals, as well as crossword puzzles, crosswords, puzzles, horoscope, various news and other useful information. With a circulation of 11,500 copies, 8 color pages of A3 format.