Promotional products of Borisov

Types of advertising according to place and method of placement. Types of advertising are distinguished as the channel of its distribution, and its direct sources. The place and the method of placement, the following types of advertising:

advertising in mass media;
outdoor advertising;
advertising on transport;
advertizing on points of sales;
souvenir (Souvenirs);
print advertising (transfer printing, transfer case);
direct advertising;
advertising on the Internet;
Advertising in the media:

television advertising (special programs, videos, screen savers);
radio ads (commercials in advertising blocks, advertising during radio broadcasts);
newspaper information and advertising (Federal, local, professional);
advertising in magazines (special advertising, industry, economic, etc.);
directories, phone, industry directories, newsletters;
audiovisual publications (publications with the use of magnetic records, CDs, slides, etc.).
Outdoor advertising:

boards with information (billboards, firewalls, city-formats, Stendera advertising, Trevisani);
pillars, pedestals, kiosks, pavilions, pelmets, pilasters, truly, pelmets; banners, posters;
signs in the sky (balloons, airships);
elektrifizierung (or fluorescent) panel with a fixed or a running label ("running wave");
the spatial structure for display of posters in several planes;
store signs;
advertising on light screens (light and neon installation);
light box (advertising design with lighting)
free-standing display of products...
Advertising on transport:

the inscriptions on the outer surfaces of the vehicle (roof, side, doors, booth, window);
basurama (advertising panel with a backlight on top of the bus);
print ads placed in the cabin of a vehicle;
advertising on monitors in the transport;
a display of goods at railway stations, airports and other facilities (terminals, stations).
Advertizing on points of sale:

advertising design of trading floors;
storefronts (exterior and interior);
signs, signs, tablets in the trading room;
display stickers;
outdoor stickers;
displays and TV monitors.
packing with printed names and trademarks of advertiser: cartons, boxes, wrapping paper, tape, etc.;
mannequins and props;
blickfang;
slides and racks;
branded price tags;
wobblers;
the shelf talkers;
oral is through information systems retail;
Print advertising (transfer printing, transfer case):

avenues;
product catalogs;
posters;
leaflets;
cards;
calendars;
tablets;
brochures;
business cards
Souvenir (Souvenirs):

the notebook indicating the advertisement;
calendars with signature text;
pens with a logo and advertising slogans;
branded badges, flags, pocket calendars; pads are advertising;
folder with printed advertisement;
ruler, bookmark,
thermometers;
lighters, key rings
etc.
Video advertising:

advertising by mail (direct mail);
promotional materials to be presented in person, the information letter;
advertising by telephone;
advertising on the principle of "every door";
given for free advertising Newspapers, leaflets, Souvenirs
Ads are present on other marketing activities:

advertising for events public relations;
advertisement for exhibitions;
window dressing, demonstration of goods;
conferences, press conferences;
meetings with customers;
providing a variety of services, discounts;
the issuance of prizes, gifts, Souvenirs.
conducting tastings;
sampling, free issue of goods;
competitions, lotteries, contests, games;
the sensational spectacle, advertising at sporting events, concerts;
the design of benches at bus stops;
the invitation to the store of famous artists, actors, athletes, commentators.
Internet advertising – a form of non-personal presentation on the Internet of information about the goods and (or) services. See types of online advertising dictionary of marketing.

Modern types of advertising. In addition to the traditional, there are some modern types of advertising:

product placement, sponsorship;
joint advertising of several brands;
social (affecting the charity, and other types of non-profit activities of commercial companies);
political (affecting the interests of politicians to strengthen the company‘s position in the society);
private ads (not related to business activity is as a form of social advertising);